Haley Sferra, Owner and cake decorator smiling

Owner & Cake Artist

Haley Vincenza Sferra

Baking has always been a big part of my life. After attending the french pastry school in chicago, I honed my skills working in bakeries, cafes and cake shops from cleveland to Chicago, attending workshops with cake artists that helped me discover my own creative style.

By Cenza Storefront Sign

Section Styles sparkle-pattern

I believe every cake should be a creative expression that reflects your personality.

Following my passion brought me to launch By Cenza in 2018, and I truly love what I do every single day. Crafting one-of-a-kind edible works of art to celebrate my clients’ special moments brings me so much joy!

Your cake is more than just fondant and sugar flowers. It's your essence, your story, your memories, your dreams — all baked into one deliciously beautiful masterpiece to capture a perfect moment in time.

Let's create something that's so you, it's almost too cool to eat (almost!).

By Cenza Store Front Windows covered in flowers

Haley's Style

I draw inspiration from everywhere, but I’m especially passionate about midcentury modern interior design, bold patterns, vibrant pops of color, and elegant classics with a fun twist!

Cake Designer Haley Sketching a concept for a cake

Ready for a cake that's more than memorable?

No generic, cookie-cutter cakes here: Getting to know you is a crucial part of our design process.